Sales teams don’t fall short because they lack product knowledge or memorized scripts. The real performance gap runs deeper, rooted in mindset, motivation and the internal beliefs that shape how salespeople show up every day.
This e-book breaks down the factors that influence consistent sales success, offering a fresh, research-driven lens for anyone responsible for developing sales talent.
Inside, you’ll find:
- The Sales Congruence Model, a framework linking beliefs, values and behavior.
- Why skills training plateaus when internal alignment is missing.
- How confidence and purpose fuel stronger sales activity.
- How a needs-focused approach builds trust and better results.
Designed for learning leaders who want to help their sales teams achieve more consistent, sustainable performance, this resource offers insights that go beyond techniques and speak to what truly motivates behavior.
