Agentic artificial intelligence (AI) goes beyond coaching, call assessments and role-plays. It will change sales enablement forever.

Join Richard Barkey, Imparta’s founder and CEO, to learn how to use agentic AI to deliver personalized, proactive and powerful support to create genuine performance improvement in your sales team.

Richard will show how agentic AI adapts to each user’s role, goals, context, strengths and weaknesses. He’ll demonstrate how it switches mode depending on what each user needs, offers proactive suggestions and follows up to drive accountability. Agentic AI will help every salesperson deliver revenue and margin growth, no matter what the world throws at us next.

In this session, you will learn:

• How agentic AI differs from other AI models, drives sales performance and allows you to track results
• The 25 AI agents that your sales team needs and the five types of human agent that make them stick
• The key data integrations that improve AI effectiveness
• How to avoid AI silos and create a unified user experience, linked to an agentic orchestrator

View full agenda.

Speaker

Richard Barkey, Founder & CEO, Imparta Richard Barkey, the founder and CEO of Imparta, is a sought-after thought leader and keynote speaker and in sales, negotiation, customer success, strategy, leadership and the application of change management and AI to performance improvement. He combines a deep understanding of sales best practice with a hands-on approach to technology and innovation. Richard is the creator of i-Coach AI, the world’s first specialized sales coaching AI, and has been closely involved with the transformation of i-Coach AI into a comprehensive agentic solution for revenue enablement. Richard created Imparta in 1997 after seven years at McKinsey & Co. He holds a first-class degree in engineering from Cambridge University and an MBA with Distinction from the Harvard Business School.